Fanta marketing campaign turns moon into vending machine
10th November 2022
A quirky marketing campaign from Fanta has used augmented reality to turn the moon into a vending machine.
Launched in Mexico on November 8th to coincide with a lunar eclipse known as an "Orange Moon", the campaign allowed users to use augmented reality on their smart-phones to turn the moon into a giant vending machine, which would then offer a drink of Fanta that could be posted on social media and then redeemed at participating outlets.
It's a fascinating take on the concept of vending - you can read more about it, and see some pictures, on LBB Online.
