Coca-Cola launches vending machine subscriptions

In an interesting move, Engadget.com reports that Coca-Cola is launching a vending machine subscription in Japan that will allow subscribers one drink a day from a network of approximately 340,00 vending machines.

The subscription is priced at 2,700 yen (approx. £18) per month, and includes Coca-Colas unsweetened tea and black coffee drinks, as well as the ubiquitous Coca-Cola drinks.

The company hopes this will help boost income after seeing an approximately 35% drop in sales due to the pandemic and subsequent reduction in footfall.