Snapchat and LOreal experiment with AR vending

Snapchat and L'Oreal have announced a collaboration, featuring an AR-powered beauty vending machine. Located at Westfield Shopping Centre in White City, London, from April 11th-13th, the machine allows users to win a free refill of L'Oreal's ELVIVE Colour Protect Shampoo via a Snapchat Lens game.

This campaign, supported by a broad media push from March 26th to April 22nd, aims to promote refilling shampoo bottles.

You can learn more in this article, as well as see a photograph of the vending machine.